In the social economy, it has never been more important for business owners and executives to ensure they are communicating their purpose as a means to building their business and attracting more custom. So says former British PM Margaret Thatcher, played by Meryl Streep in the 2011 film The Iron Lady*.
In a poignant and telling moment in the movie, Thatcher’s character laments the loss of altruism in public life and society against the rise of the personal brand, particularly the toxic trend of personality politics.
Sure, it’s just a one-liner in the film’s script, but it is oddly prophetic given that today in business it is all about who we are, who we know and, moreover, who knows us.
Business management author Tom Peters captured the essential message about The Brand Called You in 1997; coincidentally, the same year as the rise to power of another divisive British prime minister, Tony Blair - the archetypal personality politician.
Yet Thatcher’s comment (scripted or historic) serves as a stark reminder that we cannot and should never avoid, forget, ignore or neglect our purpose in life, business and society.
For business owners, it is imperative you never lose sight of your purpose, your cause, your mission.
Just as important is communicating your professional purpose, lest all your hard work goes unnoticed, unheard and unshared. A travesty in the so-called social business economy.
(Screenshot: The Weinstein Company. *Fast forward to 20.09 in this version on YouTube)
(Simon Mossman Consulting is a business growth advisory practice that helps businesses, brands and professionals to lift their market visibility and amplify their influence through a range of practical communication and PR programs, training and tools. Follow Simon on LinkedIn and Twitter).
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A version of this article was originally published onLinkedIn.