We started like so many businesses; with a passion and an idea. Initially retailers of this authentically Australian product, we sourced boots from a number of local manufacturers. And then things changed, as they always do. Suppliers began to cut corners, reduce their selection or move production overseas in the interests of cutting costs.
This meant the quality and variety wasn’t consistent and sometimes just not good enough to meet our exacting standards. It was time for us to reclaim the quality and innovation in our industry, and so we set out on our own. We haven’t looked back. We select only the highest end quality components, such as premium Natural Sheepskin, hard wearing soles and quality threads. All of this comes together to make the best quality boots you can buy.
Our boot makers are highly skilled in shaping and fitting the sheepskin down to the finest detail. Rather than an assembly line, each pair of boots is crafted from beginning to end by only a handful of people. This produces a remarkably comfortable, quality boot. Our wonderful staff are not just part of our team, they are now part of our family and our success story. We view our staff with respect and admiration. It’s an honour to provide them with a safe, secure and enjoyable workplace. We believe in that great Australian philosophy of giving everyone ‘A Fair Go.
For the benefit of our customers and employees, we are passionately committed to: