The Melbourne Business Awards commenced in 1992 to provide a forum to recognise the achievements of Small to Medium Sized Enterprises within Melbourne's South East region. Over the 25 years from 1992 to 2017, the Melbourne Business Awards, with the support of more than 80 local, state, and national organisations, recognised more than 250 local businesses and conducted more than 140 networking events. Click the following link to view more details in our 25 Year Anniversary Booklet:
The Melbourne Business Awards held breakfasts throughout the year which attracted up to 200 people from small to medium businesses as well as corporate leaders. Keynote speakers from the business, political or sporting sectors provided dynamic and motivational presentations covering the specialist knowledge from their respective areas of expertise.
In addition, local businesses were chosen to highlight their business achievements through a short presentation which provided an overview of their success and challenges
Click to read the last three years Chairperson reports
The Melbourne Business Awards, South East region recognised the importance of supporting and providing opportunities for their supporters, who do business in a world of ever emerging technologies and needed to embrace new strategies of undertaking business and recognised that the future of communication and engagement was digital. Multiple tools and channels, including social media, were used as a valuable way to build relationships and grow the supporter base. Since 2011, e-newsletters, a web platform and other facilities helped to build the Melbourne Business Awards brand and awareness and created engagement with their supporter base and their networks, keeping them informed of valuable commercial developments and business-building opportunities happening across the South East region and beyond.
Over time the Melbourne Business Awards sought to extend this reach through the use of a Facebook page, a LinkedIn profile and a Twitter channel, in tandem with a monthly e-newsletter "Advance" and offline promotional postcards and posters. Other channels included:
The Melbourne Business Awards had long understood that a key factor in the success of local businesses was the attraction, development and retention of young people. The Melbourne Business Awards operated three programmes to assist in this regard:
In addition, the Melbourne Business Awards: